Amtrak brand design project
National Railroad Passenger Corporation in the United States | research, rebranding, storytelling
The contemporary history of Amtrak is rooted in the national myth: the conquest of the West. Amtrak is much more than a transportation company;
it’s a symbol of escape and exploration.
Faced with the automobile and air service, so present and so dear to the hearts of Americans, the rail battle is never completely won.
Passenger rail transportation constitutes only 0.1% of all U.S. transportation,
However, the train represents 8 times less CO2 emissions than the car.
The concept: an invitation to slow down, an adaptation of a “transportation philosophy”
that involves choosing sustainable mobility solutions that respect both others and the environment.
Taking the train is not just a mode of transportation; it’s an adventure in itself.